We’re delighted to announce that Pulse iD has joined the NayaOne Tech Marketplace. This collaboration empowers financial institutions, fintechs, and merchants to revolutionise customer loyalty and engagement through Pulse iD’s advanced AI-powered solutions. Pulse iD enables dynamic, hyper-personalised experiences, leveraging real-time data to create meaningful customer interactions and drive measurable business outcomes.
Addressing loyalty challenges for financial institutions
In today’s competitive landscape, traditional rewards programs often fall short in engaging customers and delivering ROI. Many financial institutions struggle with generic rewards, disconnected experiences, and high operational costs. Pulse iD’s solutions transform these challenges into opportunities by enabling:
- Hyper-personalised rewards: AI/ML-driven tools offer precise micro-segmentation and tailored loyalty solutions.
- Enhanced ROI: Merchant-funded rewards and gamification features, like Spend Challenges and progress tracking, boost customer engagement while reducing costs.
- Seamless integration: Embedded loyalty programs ensure frictionless, real-time reward delivery across apps, portals, and other touchpoints.
By harnessing these capabilities, financial institutions can deepen customer relationships, increase card usage, and achieve sustainable growth.
“This partnership with NayaOne marks a pivotal step in redefining how financial institutions approach loyalty and customer engagement. By embedding hyper-personalised rewards into every interaction and leveraging the power of gamification, we’re transforming loyalty from a static offering into a dynamic, always-on experience. Together, we are enabling banks to unlock new levels of connection, engagement, and growth—setting a bold new standard for the future of financial services.”
“Partnering with Pulse iD enhances NayaOne’s mission to bring cutting-edge, customer-centric solutions to the financial sector. By integrating Pulse iD’s modular, AI-driven loyalty solutions within NayaOne’s secure Sandbox-as-a-Service, financial institutions can accelerate their innovation journey, delivering dynamic customer experiences while driving operational efficiency and measurable ROI.”
Key features of Pulse iD's platform
- Loyalty management system: Seamlessly integrating with existing systems, the platform offers diverse reward types from merchant-funded rewards to card-linked offers, points programs or card benefits. Banks can set precise loyalty rules and deploy personalised rewards and targeted campaigns across multiple channels.
- Data & personalisation engine: Advanced AI/ML models analyse customer behaviour, uncover trends, and enable precise micro-segmentation for hyper-personalised journeys.
- Merchant marketplace: A global network of partnerships with diverse merchants deliver unique benefits such as wellness services, subscriptions, event tickets, cashback rewards and more.
- Gamification: Features like Spend Challenges and progress-based rewards incentivise engagement and drive profitability.
Case Study: Redefining loyalty with Visa Asia Pacific
Pulse iD powers the Visa Offers Exchange (VOX), enabling banks across 24 Asia Pacific markets to:
- Deliver personalised rewards based on recent transaction history.
- Scale securely to support 915 million eligible cardholders.
- Reduce costs through merchant-funded rewards while enhancing customer engagement.
This partnership has transformed Visa’s loyalty offerings, driving measurable increases in customer satisfaction and engagement.
Partnership Benefits
Through NayaOne’s Sandbox-as-a-Service, financial institutions can seamlessly prototype and integrate Pulse iD’s next-gen loyalty solutions, unlocking new revenue streams and redefining customer engagement. This partnership is set to accelerate innovation, reduce time-to-market, and establish a new benchmark for loyalty programs in financial services.
Pulse iD revolutionises loyalty and customer engagement for financial institutions, fintechs, and merchants through cutting-edge AI-powered solutions. Trusted by global leaders, Pulse iD delivers hyper-personalised, data-driven loyalty experiences to over 30 million users across 25+ countries. From merchant-funded offers to gamification and real-time cashback, Pulse iD transforms rewards programs into strategic tools for sustainable growth.
