Ambar Vitelli-Khosla
Strategic Partnerships
NayaOne is excited to announce that Kount, an Equifax company, has joined the NayaOne Marketplace, making Kount’s award-winning eCommerce fraud prevention solution available to a diverse range of customers.
Kount is an AI-driven trust and safety solution protecting more than 15,000 companies. The technology is capable of reducing digital payments fraud, protecting against chargebacks, and delivering personalised customer experiences. Kount’s AI links identity trust data by using unsupervised and supervised machine learning to analyse billions of fraud and trust-related identity signals to deliver accurate identity trust decisions within milliseconds. Kount clients can use a digital fraud prevention solution to automate transaction decisions based on customized business policies to reduce risk.
The actionable transaction safety rating, an Omniscore, produced by Kount’s AI, can be relied upon when decisioning orders, which reduces dependence on manual review and reactive fraud rules. The result is fewer false positives and more good transactions to generate revenue. The end result is increased operational efficiencies that help businesses dramatically increase bottom-line profitability.
We are excited to be working in partnership with Kount to offer their solution to financial services institutions. The Kount solution is a great addition to the NayaOne fraud detection and prevention use case which supports banks to reduce and prevent digital payment fraud, a topic that is front of mind for many clients.
Oli Platt
Product and Marketplace Manager, NayaOne
Kount’s Identity Trust Global Network™ delivers real-time fraud prevention and account protection to enable personalised customer experiences for more than 15,000 leading brands and payment providers. Linked by Kount’s award-winning AI, the Identity Trust Global Network analyzes signals from 32 billion annual interactions to personalize user experiences across the spectrum of trust — from ensuring frictionless experiences to blocking fraud. Quick and accurate identity trust decisions deliver safe payment, account creation, and login events while reducing digital fraud, chargebacks, false positives, and manual reviews.
At Equifax (NYSE: EFX), we believe knowledge drives progress. As a global data, analytics, and technology company, we play an essential role in the global economy by helping financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Our unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward. Headquartered in Atlanta and supported by more than 14,000 employees worldwide, Equifax operates or has investments in 24 countries in North America, Central and South America, Europe, and the Asia Pacific region. For more information, visit Equifax.com.
